If you ask 100 different people, you will get 100 different answers to this question. This is because SEO is not just one concept; it has many parts to it. However, it’s not as complicated as most people make it out to be.

SEO, or search engine optimization, is a process to help a website, by using relevant keywords or phrases found in search engines. The better the keywords and phrases, the better the ranking. To simplify this even further, we can look at it this way: Optimization means to ‘get the best possible’ or ‘most advantageous’. Therefore, SEO is the process of getting your site noticed by search engines so that you get the best possible rankings on search engine results pages, which is also known as SERPS.

SEO is also a strategy used by companies, small business owners, and blog writers to get their websites on the first pages of search engines results. With better ranking on SERPS, this means more traffic, more visitors, and, if products are available, more sales.

Most Important SEO Components

1. Keywords

These are basically words or phrases that are commonly searched for by online users. For example, if you write a blog about animals, you can use keywords, such as dog training and exotic birds in South America, in your blog titles and tags to help people find your blog. However, keywords need to be used in moderation, as it's not ethical to search engines to stuff your keywords into your site.

2. Backlinks

Backlinks are created when other sites link back to your site. The more links you have from high-authority sites, the better for your website's online presence. It gives the impression that your page is relevant and, therefore, will improve your rank in SERPS. You can also do backlinks yourself by linking to other parts of your site in product descriptions, about pages, and more.

When dealing with SEO, search engines only accept white hat methods, which are legal and accepted techniques. Be sure to keep your SEO within white hat range as to not be penalized by search engines, which can make it harder for you to rank in the first few pages.

3. Local SEO

It is focused on providing results that are relevant to a searcher based on their current location. To make sure that the web page more local search friendly, we will claim your Google Places for Business page, complete all the relevant information and then link it to your Facebook Local page.

Social media marketing is the use of public venues such as Facebook, Twitter, Pinterest, Instagram, and YouTube to communicate with a client base less likely to be influenced by older forms of advertising. If done properly, social media marketing can be simple, cost-effective, and profitable, a win-win for businesses of all sizes. Let's take a closer look.

The goal of marketing in general is to communicate the message offered by one's business to potential customers. One of the simplest forms of marketing is the placement of a sign outside one's store, restaurant, or salon that reads "Open". However, there is a major problem with line-of-sight marketing. If the customer can't see you, they don't know you exist.

Now while you could hire a man in a small airplane to fly over the town and pull a banner behind him, it is much more effective to use means of communication that consumers use on a daily basis to share with each other. Most forms of marketing use media as the vessel for their messages. For example, ads placed in the newspaper, on the radio, and on the television all rely on the fact that potential customers will be drawn to the media outlet for content, and can possibly be drawn to purchase something totally unrelated to the content provided. Social media marketing is far different, though.

Since customers use it to connect with their friends and associates as well as to keep up with the latest news and trends, social media is more like a large public conversation than a media outlet. Therefore, potential customers are more likely to connect with companies involved in social media marketing simply because these same customers in masse are responsible for the content that makes up social media. There are two keys to effective social media marketing, and let's briefly look at those.

To best use social media as a marketing tool, you must develop a positive rapport with your customers as a friendly, personable organization. You must also mix your company into your conversations with these potential customers. An occasional sale here, an ad there, and a picture of some company function or product will remind your followers of what your business is and what it does. Social media is growing in popularity as a marketing form, and only time will tell if this public dialogue will turn into the web's best way to connect with customers.

By utilizing the social networking, photo and video sharing tools and resources BuxUp can build a community of online lemmings who are spreading the good word about our services. This will involve a number of actions by our team on major and local social networking platforms in each country.

Anyone looking to run an online business has heard about paid SEO and Internet marketing. One term that comes up frequently is Pay Per Click Advertising (PPC). When you're first getting started, PPC advertising can be a very complicated subject. So what is PPC, exactly?

Pay Per Click advertising is one half of a solid SEO plan. It's also a great way for businesses to get started, as long as they have a bit of budget to invest. Traditional SEO, like keyword research and link tracking, is excellent for long-term site building. PPC advertising is the process you use to fill the gap between starting your business and getting your Internet marketing up to speed.

With Pay Per Click Advertising, you are presented with a list of keywords and their costs. Each keyword is something a user might type into a search engine - shoe shiner Los Angeles, carpet cleaners in Dallas, professional fire inspections for example -- and where you want your site to appear in the results. Your business should target keywords relevant to the product or service you provide. This also kick starts your keyword research for later SEO.

For each keyword, you are given a price per click. Some PPC services allow you to bid on a keyword, and other companies can out-bid you for control over that keyword. Other companies have a fixed price and you simply purchase clicks. Either way, this is where your budget comes into play.

You might pick one keyword for which you want to purchase 1,000 clicks. This means that when users search for this keyword, they will see your website in the sponsored links. Your website will remain as a sponsored link until 1,000 people have clicked it. From there, what they do is up to you. If they become customers or if they bounce away depends on the quality of your content and the utility of your site.

Local PPC target search engine and professional social network users with the local business ads as soon as they search for your product or service in the target markets. BuxUp ensure that only the most relevant traffic is being shown your ads. BuxUp identify which ads are bringing the most convertible leads to the site, and which ones are generating the highest percentage of sales enquiry. Equipped with this information we will be able to optimise the your PPC ad campaigns so it is constantly running at the optimal level.

PPC advertising is very versatile for two reasons. First, you can purchase clicks in as high or as low a volume as you want, for as many keywords as you want, as long as you have the budget to pay for those clicks. Second, it takes effect immediately. As soon as you complete the bid for the keyword and set up your ad, it goes live. Your traffic begins immediately. This is why it is an excellent beginning to a long-term paid SEO campaign.